Mplify’s Research Program examines how the global network ecosystem is evolving to support AI-ready infrastructure at scale. Through industry reports, market analysis, and ecosystem research, Mplify explores the operational, technical, and business requirements shaping the next phase of Network-as-a-Service (NaaS), automation, interoperability, and AI-driven infrastructure delivery.
The program identifies where the industry is advancing, where operational and interoperability gaps remain, and what must evolve to enable scalable, AI-ready digital infrastructure across increasingly distributed ecosystems.
Stan Hubbard leads Mplify’s industry research, helping organizations translate complex changes in networking and digital infrastructure into market opportunity, strategic positioning, and business value. His work focuses on AI-ready networking, NaaS, Carrier Ethernet, SD-WAN, SASE, cybersecurity, service automation, LSO APIs, and multi-provider digital ecosystems. He leads major industry research, service provider and technology vendor market intelligence, and thought leadership supporting member engagement, certification, market development, and executive conferences and events.
With more than 28 years of experience across technology, market analysis, and industry leadership—including roles at Ciena, Light Reading, and Mplify—Stan has built expertise in industry research, strategic marketing, analyst and media relations, communications, and executive event programming. He has authored flagship research and market guidance on NaaS, AI-ready networking, cybersecurity, service automation, and Carrier Ethernet. He partners with senior executives, industry experts, standards leaders, and business and technology innovators to develop research, conference programs, and thought leadership that advance collaboration and market adoption. As one of Mplify’s primary external spokespersons, he regularly engages service providers, technology companies, analysts, media, and industry leaders worldwide.
INDUSTRY REPORT
Transaction Models, APIs, and AI-Enabled NaaS
Get the ReportArticulates why AI-driven architectures require an on-demand, standards-based automated network service supply chain.
AccessDefines enterprise expectations for NaaS, including core attributes and required and extended service features.
AccessDefines the NaaS operating model, shared terminology, and standards-based collaboration framework.
AccessEstablishes the industry baseline for LSO business API adoption and business case realization.
AccessCollaborate with Mplify on industry research and reports that explore the evolution of AI-ready, NaaS-driven networks. Contribute your expertise, help shape the narrative, and position your organization alongside the insights driving the digital economy forward.
To explore current opportunities or propose a collaboration, contact Mplify at research@mplify.net.
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