Mplify

People-Centric Automation: Integrating the Service Provider Ecosystem

Salesforce’s Senior Director of Product Management, Abhi Sur, details how communication service providers (CSPs) can apply a people-centric lens when developing automation strategies and processes, with the end game of delivering great customer experiences.

In this Executives at the Edge episode, host Pascal Menezes explores these topics and more with Abhi Sur of Salesforce:

  • What’s behind every great customer experience?
  • How does automation enable customers to better use the digital channel to self-serve?
  • How does it enable employees to better serve their customers? 
  • What does it take to fully integrate billing, mediation, and customer-care systems?
  • What role do MEF LSO business and operational APIs play in the integration landscape?

Executives at the Edge podcast is brought to you by Mplify, a global alliance of network, cloud, cybersecurity, and enterprise organizations working together to accelerate the AI-powered digital economy through standardization, automation, certification, and collaboration.

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